Here's the story: Lifeline feature shot for a section all about wine. Racking my brain on how to do something "artsy" without being too artsy - this idea popped into my head. So to create my own inexpensive soft box, I simply stuck a white sheet in the ceiling tiles at work in front a window, and ta-da. Instant soft box. Just proving if you get a little creative, you can get exactly what you want - for free even.